Remember telephone books? When was the last time you used one? Today we all Google what we need and companies that can not easily be found in these search results typically don’t get as much patronage.
The same principle applies to you. It is important to have an appropriate, online presence.
4. Having no professional, digital presence
I reconnected with a former co-worker a couple of weeks ago and he said that he was not on Facebook. I immediately thought he was lying and probably trying to hide something.
I know that there really are people who don’t use social media but it’s weird. Many employers search for applicants online and having no digital presence can be just as harmful as having inappropriate search results.
Just to clarify, I am encouraging you to develop a professional digital presence. There are some simple ways to start:
- Sign up for LinkedIn
- Update the LinkedIn account you signed up for years ago
- Start a blog about issues pertaining to your area of expertise
Taking one of these suggestions provides another method of defining yourself as a professional. You can discuss accomplishments, demonstrate knowledge, and of course grow your network online.